304 Clothing is the product of the combined brains of David Michael Powell and Sean Cotter. Neither of these two creative geniuses came from a fashion background, one from architecture, the other from medical, yet they have expanded and adapted their talents to the world of urban, street wear fashion.
Inspired to make a brand that encompasses all things exciting, the brand name derives from their communal apartment number, 304. Choosing an unconventional path, the founders spent many nights out, slugging beer and wine to get the creative juices flowing. Their idea blossomed into a concept, the concept of standing out and allowing people to have a Summer to beat all other Summers. After much hard work, they officially began their humble brand with handmade vests that quickly rose to fame. Everyone wanted to get their hands on these highly coveted pieces. Fast forward to present day and their humble beginnings have evolved into a lifestyle brand, stocked in more than fifty stores across the world. In the words of The Boss, Bruce Springsteen, “from small things, big things one day come.”
What Can You Expect From Their New Collection?
Specialising in both stylish and sexy menswear and womenswear, it’s 304 Clothing’s menswear we can’t get enough of. Their latest collection features hem and band branding that is distinctive and on trend, letting everyone know you’re wearing 304. Unique geometric colour blocking features heavily on 304 Clothing shorts, tops and T-shirts. We also love their round hem, acid washed shirts that scream style and a roughness that is signature to the brand.
Shoulder branding and faux epaulettes feature in the new 304 Clothing collection too. The fit and form of 304 Clothing joggers have signature seams in unusual places, creating perfect fit as well as subtle stylish detail.
304 Clothing also stocks some exciting striped shorts in short and longer length. Their easy fit features a classic elastic waistband with drawstrings and accented pockets in colour contrasting triangles.